Customer Relationship Management
Connecting Behavior to Profiles
Customer Relationship Management
Business Intelligence that drives actionable insights about your customers.
Know Your Customers
Who they are, their habits and behaviors, what motivates them, and how to craft messaging that resonates.
Robust Customer Segmentation
Contextual data and behavioral trends that your marketing team can use to develop detailed customer segmentation profiles which will build the foundation for targeted marketing campaigns and messaging.
Personalized Communications, Offers & Loyalty Programs
Understanding your target customers’ behavioral trends, such as where they go and how often, can unlock rewards program opportunities that have real value to your customers. This, in turn, builds relationships and brand loyalty.
Increased Engagement
With more opportunities for higher frequency touchpoints, you can differentiate your brand from the rest and build loyal relationships with your customers.
CRM in Practice
Use Case 1:
Let’s say that 65% of your policyholders stop at Starbucks® between 7 and 8:30 a.m. Send them a push notification: “As a valued customer, this morning’s coffee is on us! Use coupon code XXYYZZ at the register.”
Use Case 2:
For drivers between the ages of 21 and 25, if regularly driving past 11 p.m., send them educational content: “Remember to always have a designated driver and never drive under the influence. You can save lives.”
Use Case 3:
For policyholders with young children, who have data validating they drop their kids at daycare or school in the morning, send them a free iTunes children’s song to download and play on the way.
Build Relationships With Your Customers
Learn how a UBI program can help your marketing and customer experience
